LIAM Gallagher’s clothing brand Pretty Green has been bought by JD Sports — but nearly 100 jobs will be lost.
The sale includes the brand, online and wholesale business and the flagship store in Manchester, saving 67 jobs.
However, the remaining 11 Pretty Green shops and 33 House of Fraser concessions will stop trading immediately, leaving 95 staff out of work.
Peter Cowgill, boss of JD Sports, said: “We look forward to working with the team on future positive developments.”
Ex-Oasis singer Liam, 46, set up the brand, named after a song by The Jam, in 2009. But it has been losing millions and took a £500,000 hit from the collapse of House of Fraser.
The sale means Liam and celeb backers, such as ex-soccer star Joe Cole, have lost all their money.